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From Moscow to Washington, how Alex Ovechkin became the Great 8 on the way to chasing NHL history
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Beers, bears and mafia threats: Meet the man behind the ‘Russian Penguins’
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Thirty years ago, the owners of the Pittsburgh Penguins decided to bet big on Moscow’s legendary Red Army hockey team. What came next was both a miracle and a nightmare
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Flyers’ Matvei Michkov leads the latest infusion of Russian talent into the NHL
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Three ways the NHL's next collective-bargaining agreement should change
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Steven Warshaw Headshot

"Warshaw"

Welcome to

Winning at All Costs

where I pull back the curtain on the game behind-the-game.

As a sports marketing insider, I will provide you with a front-row seat to the wild, often outrageous world of professional athletics. From running minor league teams to brokering major deals at IMG, rebranding Russia’s ‘Red Army’ Hockey Club, and helping shape Madison Square Garden’s fan experience, I’ve seen it all—scandals, successes, and everything in between. As a consultant, producer, and guest lecturer, I uncover the untold stories behind the business of sports, blending investigation with a dose of fun. 

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Steven Warshaw is the current Creative Director and founder of Universal Sports Marketing.

Universal Sports marketing
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